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In this era full of change and innovation, the textile industry is ushering in unprecedented development opportunities and challenges. On August 30, at the invitation of the leaders of the College of Chemistry and Chemical Engineering of Donghua University, Dr. Ma Zhengsheng, a research leader of Shanghai Jiecon Chemical Hi-Tech Co., Ltd. visited the College of Chemistry and Chemical Engineering of Donghua University and successfully held a wonderful lecture entitled "Differentiation, novelty and functionalization are always the inexhaustible driving force of the textile industry". He had a good interaction with the 2024 freshmen of the College of Chemistry and Chemical Engineering of Donghua University, bringing a collision of wisdom and inspiration.
As a senior graduate of the School of Chemistry and Chemical Engineering of Donghua University, Dr. Ma Zhengsheng has comprehensively and deeply analyzed the current development trend and future trend of the textile industry from theory to practice with his profound academic foundation and rich industry experience. He stressed that in the rapidly changing market environment, differentiation, novelty and functionalization are not only the key to enhance the competitiveness of textile enterprises, but also the inexhaustible driving force to promote the continuous progress of the entire industry.
Differentiation
Dr. Ma pointed out that in the face of increasingly homogenized competition in the market, textile enterprises must create products with distinctive personality and unique charm through unique design concepts, exquisite technology and accurate market positioning, in order to attract the attention of consumers and win their favor.
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Novelization
He shared the latest achievements in the development and technology of new functional materials for health, and explained how these innovative technologies inject new vitality and possibilities into textile products. The novel products not only meet consumers' pursuit of freshness, but also open up new market space for enterprises.
 
 
Functionalization
In response to modern people's high requirements for textile functionality, Dr. Ma introduced in detail the research and development progress and application examples of Jiecon in antibacterial, deodorant, breathable, warm and other functional textiles. He stressed that functional textiles are one of the important trends in the future market, and companies must follow this trend and increase investment in research and development to meet the diversified needs of consumers.
In addition to theoretical explanations, Dr. Ma Zhengsheng also shared valuable experience and practical skills in the implementation of differentiation, innovation and functionalization strategies in combination with practical cases of Jiecon. These practical sharing is not only benefited the new students, but also stimulated their infinite reverie and desire to explore the future of the industry.
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After the lecture, Dr. Ma also had an in-depth exchange and discussion with teachers and students of the College of Chemistry and Chemical Engineering of Donghua University. They all said that the lecture was not only broadened their horizons and ideas, but also provided them with valuable academic inspiration and practical guidance. They look forward to more such exchange opportunities in the future to jointly promote the prosperity of the textile industry.
The successful holding of the seminar is inseparable from the strong support and careful organization of the leadership of the College of Chemistry and Chemical Engineering of Donghua University, as well as the active participation of new students. We look forward to strengthening exchanges and cooperation with the College of Chemistry and Chemical Engineering of Donghua University and more industry colleagues in the future to jointly promote the innovative development of the textile industry. Let us go hand in hand, constantly explore and move forward on the road of differentiation, novelty and functionalization, and create a better future for the textile industry!
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